The BBC and YouTube have struck a deal that allow clips of BBC shows to be available in three channels on the YouTube website. The three channels consist of:

• BBC - Consists of trailers and short features that will act as promotional material for the show.
• BBC Worldwide - Features self-contained clips of popular shows such as Top Gear, David Attenborough’s nature programmes and other similar shows that would likely have worldwide appeal.
• BBC News - News clips (almost 30 per day) for a non-UK audience. UK users will not be able to access these videos, although these will be available on the BBC News website only for UK users.

One of the most interesting quotes (shown below) defines the thinking behind this move:

“The BBC would not be hunting down all BBC-copyrighted clips already uploaded by YouTube members - although it would reserve the right to swap poor quality clips with the real thing, or to have content removed that infringed other people’s copyright, like sport, or that had been edited or altered in a way that would damage the BBC’s brand.”

“We don’t want to be overzealous, a lot of the material on YouTube is good promotional content for us,”